"John O'London's" Booklovers' Cruise

This piece is from the John O'London's issue of June 9, 1939. It would be fascinating to know if this cruise ever took place.

As at present arranged, the John O'London's Booklovers' Cruise to Gibralter, Casablanca, and Lisbon will take place in the Canadian Pacific liner Montcalm (16,400 tons) during the ten days beginning August 12th next.
It is evident from letters we have received that many of our readers wish to join the party, but are postponing their decision in view of the international situation. We therefore wish to make it clear that the ship will not sail if there is any danger of war, and that all booking fees will be returned in full.
In view of this assurance we hope that all intending passengers will reserve their places at once, as a great deal of organization is involved and time is short.
The cost of the cruise is from £13.2s. upwards, including conference fees. Full particulars can be obtained from The Wayfarers Travel Agency. Ltd., 33, Gordon Square, London, W.C.1, to whom all inquiries should be addressed.