Hatchard's. The Story of a Famous Bookshop.
A few months ago I happened to be staying with a friend of mine who writes successful novels. One morning at breakfast he showed me the following letter, which he had just received from a rich aunt:
I hear you have written a new book. I am so anxious to read it. How can I get hold of a copy?
Your affectionate Aunt.
Later in the day I had the privilege of seeing his reply:
Take a taxi or a bus (either will do) and get out in Piccadilly just before you come to Prince's. Close by you will find a shop called Hatchard's. Go inside, put down six shillings on the counter, and in a loud, clear voice ask for my book. It is very unlikely that you will have any further trouble.